A growing festival needed a clearer digital home.
The redesign organizes artists, stages, participation, support, and past years with clearer navigation, stronger mobile readability, and a lineup browser built to grow into a searchable archive.
Projects and selected work
See the problem, the decisions, the build, and what changed across websites, campaigns, media, systems, and nonprofit work.
01 / Web and UX
Website strategy and implementation for festivals, nonprofits, and commercial organizations, including information architecture, responsive design, content structure, and custom interfaces.
The goal is simple: help visitors understand where they are, what matters, and what to do next.
The redesign organizes artists, stages, participation, support, and past years with clearer navigation, stronger mobile readability, and a lineup browser built to grow into a searchable archive.
Discovery Sound Garden needed one understandable pathway connecting music education, mobile recording access, performance, participation, partnerships, and donor support.
The experience organizes product information around buyer questions, commercial uses, sourcing credibility, available formats, and a clearer route to inquiry.
02 / Nonprofit leadership
Discovery Sound Garden: building a music nonprofit from the ground up. This case study shows work across program design, governance, fundraising, communications, partnerships, curriculum, and operational systems.
An organization, not a single deliverable.
Defined a pathway connecting music learning, creative confidence, recording access, performance, and community participation.
Developed adult musicianship classes, community ensemble concepts, workshops, and participant journeys that can grow over time.
Built board materials, roles, operating expectations, planning documents, and the systems needed to move from founding-partner idea to accountable organization.
Created grant, donor, sponsorship, and board-led fundraising tools while translating the mission into concrete outcomes supporters can understand.
Built the brand, website, registration pathways, campaign language, program messaging, and early audience development.
Established repeatable workflows for program planning, communications, contacts, documentation, and organizational decision-making.
What this demonstrates
04 / Media and performance
Selected work in dance and event audio, podcast production, promotional video, performance editing, social content, and live music.
Hear the decisions. See the story.
A fast introduction that uses performance energy, rhythm, and clear visual escalation.
Live performance
Musicianship, arrangements, stage presence, and personality without making you hunt through a playlist.
Open the full YouTube channel ↗︎05 / AI and workflow systems
Human-reviewed tools for research, outreach, content production, website audits, planning, documentation, and repeated operational work.
Bring me the messy part.
Choose a workflow. See how unstructured material moves through human review and becomes a useful result.
Start here
You do not need to arrive with the solution. Start with what feels unclear, unfinished, repetitive, or hard to move forward.
Prefer email? [email protected]
03 / Campaigns and content
Campaign Strategy, Content, and Audience Engagement
Campaign planning and production across messaging, email, social media, video, landing pages, registration, fundraising, and audience outreach.
Build the message. Then build the momentum.
Choose the outcome first.
The plan changes when the job is registration, awareness, or story.
See the campaign in the feed.
Choose a project to compare format, pacing, and purpose.
Campaign video designed for a horizontal feed placement.
Role: campaign editing, format adaptation, pacing, and audience-focused creative.
View the original post ↗︎